Super Bowl ads lackluster

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A majority of all television screens were displaying the NFL Super Bowl XLVII on Feb. 4. The Super Bowl featured the Baltimore Ravens and the San Francisco 49ers, but for many, the real excitement was the commercials.

Anticipation grew as each commercial break came around, but there was a variety of mixed emotions about the multi-million dollar commercials being aired.

Every year, people throughout the nation gather with family, friends and food to watch the football game, but they also look forward to the competitive and amusing commercials, which are another reason why the Super Bowl is so popular.

The commercials are usually extremely entertaining, and each company reportedly pays an average of $4 million per 30-second advertisement.

Commercials during the Super Bowl have become almost as popular as the game itself, but did this year live up to the viewers standards set by past years?

Students at California Baptist University have mixed emotions of the few segments between the game, some even finding the commercials aired on national television questionable.

A majority of students were not impressed with the overall quality of the commercials produced, leaving them thinking they could have been better and funnier such as years prior.

Stephanie Mondragon, junior pre-nursing major, said she found one commercial in particular an attention grabber, but perhaps not for the right reasons.

“The Go Daddy commercial stuck out,” Mondragon said. “It was different and it did catch my attention because I wanted to see what was going on. I saw the commercial and saw no point to it except that it caught my attention.”

The Go Daddy commercial featured model and actress, Bar Refaeli, who represents the “sexy side” of the company, and a nerd named Walter, who represents the “smart side.” Walter helps create a website for the business.

In the commercial, the two then go into a public and detailed kiss. A kiss which some found to be unnecessary.

Ryan Morales, senior business administration major, agreed with Mondragon that the Go Daddy commercial was different, almost inappropriate.

“The commercial was quite risqué and different from the usual commercial,” said Morales.

While most tune in to the commercials for a good laugh, some found them to be entertaining while others said they have seen better in years prior.

Sunil Thomas, senior psychology major, did not see anything special in this years array of commercials, but more so random ideas placed in the ads.

Thomas explained that despite the different commercials being aired, they did a good job selling their product and grabbing the audiences attention.

Carly Muhle, junior pre-nursing major, found one advertisement that stood out to her specifically.

“The Budweiser commercial with the Clydesdale horse was my favorite,” Muhle said. “It made my mom and I cry because it was so cute with the horse and cowboy.”

Muhle explained that this is the kind of commercial that catches the audiences attiton, that brings sells their product.

While most people tune in yearly for the championship game, others watch for different reasons; this year’s selection of commercials left viewers with mixed reviews.

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