Instagram adds video to keep up with social media trend created by Vine app

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Instagram, a popular photo-sharing and social networking app on the market since 2010, launched a new video feature allowing users to share stories up to 15 seconds in length.
Thephenomenon seems to be a direct response to the new video-sharing app Vine, which was launched by Twitter in early 2013, and quickly became the premiere video sharing app within a few months of its release.
Sarah Kuramoto, sophomore nursing major, said she likes having another convenient way to share her stories with friends on a single app.
“I like the new video feature mostly because I can share my summer in Japan with my friends,” she said.
Before Instagram’s new feature was released in June, the app was specifically used to share photos, while Vine catered exclusively to stream video.
Both apps are free to download and have options for users’ videos to be directly shared onto other social networking sites. Vine only offers sharing to Twitter and Facebook, while Instagram gives several other options.
Instagram allows for videos to be about 9 seconds longer than Vine’s 6.5-second limit. Just as with photos on Instagram, various filters can be added to videos, while Vine’s videos are uploaded with their original quality.
They both have easy-to-use interfaces, but Instagram’s extra options make Vine’s videos faster to take and upload. In both cases, videos must be taken using the app and cannot be uploaded from the phone’s camera roll.
Many videos from Vine are also uploaded to YouTube, where people who do not use the apps can still view them.
Jason Alvarez, junior mechanicalengineering major, does not use the app but still views the videos via YouTube.
“Since they are pretty short, those videos usually include around 10 Vines one after the other,” Alvarez said of the YouTube videos featuring Vines. “I’m sure Instagram’s new feature will add more variety and options.”
Since Vine is video-exclusive, the videos begin playing almost immediately when scrolling through the app. Instagram gives a couple seconds of buffering time before a video begins to play, so the user can choose to scroll whenever they notice the video symbol on the top right-hand corner.
“An interesting feature of Vine is the looping feature, which plays the videos on a continuous loop as long as the user is looking at them,” said Brandon Rhein, sophomore business administration major. “The brevity of the recording also encourages creativity.”
Videos cannot be muted on mobile devices for either app, unless the sound for the entire phone is turned off, but Vine videos can be muted if viewed on the computer.
Improvements can and will be made on both sides, as the video portion of these apps are both less than a
year old.
Vine has a strong user base that will likely continue to use the app to get their video-sharing fix, and faithful users of Instagram will enjoy this new option and the convenience of having a single place to share both photos and videos to their friends.
Instagram is gaining glo-bal attention while taking a bold move in this era of active social media users.

About Sarah Carol Hughes

Asst. Bus&Tech Editor

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