By Catrina Head
The most expensive music video ever produced was “Scream” by Michael and Janet Jackson, valued at $7 million, according to VH1.
Levi Molina, senior graphic design major, was involved in producing a music video that’s budget was only $3,000.
The kicker: The entire music video was filmed using only an iPhone 5s in just 16 hours. Local band, City of Lions, and video producer Jason Shelton recruited Molina to photograph the entire process for those who doubted this could be accomplished.
Molina said the goal of the endeavor was to create the first music video created on an iPhone 5s.
Shelton waited in line at 5 a.m. Sept. 20 to acquire the iPhone 5s and then called Molina at 9 a.m. to tell him that the purchase was successful so they could begin the video-making process.
The crew made its way over to a fencing warehouse in Bellflower to begin work on the ambitious project. After 10 hours and several energy drinks, they had successfully completed the filming phase of the process and proceeded to the crucial editing stage.
Molina’s job was to edit the photographs he had just captured that are displayed at www.iphone5smusicvideo.com as proof that the project was done entirely using a 64 GB iPhone 5s.
The purpose of the venture was not to make money, but to generate as much viewership as possible and put their names in the public forum, Molina explained.
Within the first 24 hours the video had 20,000 views, but the views leveled off soon after. However, people around California Baptist University’s campus are still talking about the unconventional project.
“I was super impressed with the video,” said Justin Giammalva, senior civil engineering major. “It looked professionally done; there were awesome effects and it flowed very well.
“I have been continually impressed with Levi’s creativity and ability to design what comes to his mind.”
Molina and the team utilized their talents to create a video that pushed the limits of mobile cinematography.