The National Association of Music Merchants is the largest annual trade-only event for the music product industry.
This year’s show, which ran from Jan. 21-24 at the Anaheim Convention Center, brought in artists from around the globe and showcased their newest signature products to attendees.
The event attracts various musicians nationwide to come and promote their signature models and equipment. At this year’s NAMM showcase, there were more than 1,700 products being shown that varied from pro audio, lighting and sound recording.
The event attracted almost 100,000 people and brands from over 125 countries and regions around the world.
A group of California Baptist University students from the Collinsworth School of Music attended NAMM, where they went to broaden their knowledge of new musical products, recording technology, sound and lighting.
Mannedel Gomez-Cruz and Jesus Martin, senior electrical and computer engineering majors, said they were fortunate enough to attend NAMM and experience the various products, events and artists that were at the showcase.
“NAMM is all things music; being a part of music at CBU, it was great to attend the showcase and see the different types of musical products that we do not see at CBU,” Gomez-Cruz said.
The event also hosts five different stage locations where artists go to perform. Some artists at this year’s NAMM event included Graham Nash, Weird Al Yankovic, St. Vincent and a multiplicity of smaller artists and bands.
“Getting to hear Shakira’s drummer play on his signature (drum) set was pretty incredible, getting to hear someone of great musicianship was awesome, and he was a really nice guy, too,” Martin said.
Through various performances, encounters with well-known artists and education on new musical products made for a positive experience for Martin and Gomez-Cruz.
NAMM creates an environment catered to various people, to showcase and see the new merchandise that will debut later this year.