Nordstrom released the first issue of its online magazine “n.” for the fall season.
The leading retailer’s new platform is designed to promote self-expression and self-discovery in the world of fashion as each issue plans to celebrate the efforts of forward-thinking, confident women.
Mackenzie Schmutz, senior graphic design major, said she thought the layout of the magazine was fantastic.
“As a designer, I love simplicity and modern clean lines. (The ‘n.’ magazine) captures that perfectly in the way they present their information. It’s sophisticated but also more casual,” Schmutz said.
Tim Bruer, professor of consumer behavior at California Baptist University, said he believes this new online magazine will continue to strengthen Nordstrom’s overall following and that the brand’s style and quality are communicated well.
“On the issue of targeting, this will help them connect to a broader audience of the millennial generation and Generation Z, which is critical for them to expand beyond Generation X and Baby Boomers.
The styles, models and overall look have a younger, more stylish feel,” Bruer said.
Issue one of “n.” contains articles about how popular fashion bloggers are making fall fashion affordable with collections Nordstrom is carrying.
April Treadway, junior marketing major, said she liked how the article, “Treasure & Bond x Something Navy,” was about a well-known fashion blogger. The article focused on the collaboration between two brands and the trend of mixing designer pieces with more affordable pieces.
“Mixing designer products with lower-priced products is a great idea,” Treadway said. “By spending money on one or two designer articles of clothing and then pairing it with less expensive clothes, saves the consumer money but still makes them feel sophisticated.”
Through the creation of “n.,” Nordstrom constitutes a digital experience through the combination of product, lifestyle and loyalty to their century-old brand.