Brands refuse animal testing

Elizabeth Johnson | Banner | Talia Friesen, senior photography major, has been using cruelty free makeup for as long as she can remember. Talia especially likes to use Urban Decay Cosmetics because of the high quality.

Makeup and skincare are important parts of many people’s everyday routines. What many people may fail to realize, however, is how his or her use of these products can negatively affect the environment.

Cruelty-free brands differ from conventional health and beauty companies in that they do not test their products on animals at any point in the creation or manufacturing process. They also refrain from using any animal products or bi-products, which results in a completely vegan line of cosmetics.

Typically, cruelty-free companies clearly display a logo of  a bunny with pink ears on their products that was designed by People for the Ethical Treatment of Animals (PETA) to confirm to consumers the products are cruelty-free.   Though many companies have adopted a cruelty-free approach to cosmetic and skincare production, countless big name brands such as Victoria’s Secret, Clinique, Maybelline, Benefit still perform product testing on animals.

Eleasha Goff, senior business  administration and anthropology double major, said she appreciates that vegan beauty products are an option, as this allows her lifestyle to extend to her makeup and skincare regimen.

“I can’t stand the thought of animals losing their lives because companies are performing product-testing on them. I do not consume any animal products and I really like that companies are giving me the option to eliminate the use of animal products in other aspects of my life besides my diet,” Goff said.

“Although some cruelty-free brands can be slightly more expensive, the benefits of using the products far outweighs the extra cost.”

Aside from avoiding unnecessary harm to animals, there are many other benefits to using cruelty-free makeup brands instead of more well-known brands.

Emily Moreno, junior biology major, said using cruelty- free cosmetics has changed the way she does her makeup.

“Ever since I started using cruelty-free brands, my skin and hair seem so much healthier. I guess it’s because the ingredients in the hair care, skincare and makeup products I’m using aren’t as harsh as others I have used in the past,” Moreno said.

London Winter, senior business management major, has worked as a freelance makeup artist for six years and said using cruelty-free products is her personal preference.

“Not only is cruelty-free makeup good for the environment, it is good for you as well,” Winter said. “We are not always quite sure exactly how these makeup products are created but if the label of the product says cruelty-free, you are guaranteed the product is vegan.”

Companies such as Alba Botanica, Lush, Jeffree Star Cosmetics, Tarte and Urban Decay are completely cruelty- free and can be found at stores such as Sephora, Ulta and even local malls or grocery stores.     Cruetly-free brands may be a worthwhile investment for  a  natural approach to beauty.

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