California Baptist University’s athletics communication staff works to manage media development and communication strategies for every sport within the department. Andrew Shortall, Daniel Cook and Daniel Cross are each assigned sports at CBU to promote through creating social media content and acting as a liaison with any media that wants interviews with coaches and players. […]
Tag: media
Opinion: Post-apocalyptic media has shaped our response to COVID-19
A viral infection. A race for a cure. Growing global fear. It seems like a storybook. Post-apocalyptic media forged our response to the novel coronavirus. Perhaps this brave new world seems so much like a dream because it is hauntingly familiar. Post-apocalyptic fiction has been around for as long as we can remember. In fact, […]
Social media accountability is a powerful tool
Looking at society today, Americans have nearly too much access to the lives of those in the limelight. Romance, scandals, triumphs or failures: Social media’s immediate, easy access to information has caused many an uproar all across the globe, and rightfully so. Within the past decade, numerous scandals have popped up all over the internet […]
Bias in media must diminish
The news is everywhere these days – from TV screens to phones and on our social media platforms. You can’t escape it. With the increase in media consumption, the way news outlets reach viewers has drastically changed, and not always in a good way. Some news organizations are choosing the information they provide to the […]
Social media influencers change way students use web platforms
Walking down the sidewalk, almost everyone has a phone in his or her hand. People have laptops in class with constant notifications on their screens. The influence of social media has grown and the impact of the people who utilize it is im- mense. According to Experian, more than 98 percent of college-aged students use […]
Saving image over person
With the latest allegation of NBC anchor Matt Lauer of sexually harassing female co-workers I feel it is appropriate to give a male opinion on the culture that is being molded right now. The list of men who have been accused of harassment is growing each day, which leads me to a few questions: Did […]
Social media validation hinders self-esteem
The rise of Instagram has taken over the lives of many youths of today and has made an impact on the self-esteem of women as a result. Earlier this year, Essena O’Neill, 18-year-old Instagram star, went on a viral rampage about the pressures of social media and the anxiety the “perfect” Instagram photo has caused […]
Audiophiles seek versatile apps in crowded market
The days of listening to music on YouTube as the primary streaming source is slowly fading as smartphone apps are being created, giving music enthusiasts the opportunity to listen to their favorite bands on the go. Some of the preferred applications by students are Rdio, Spotify and Pandora. Mona Figueroa, sophomore liberal studies major, said […]
Photoshopped images magnify a fake reality
Picking up a magazine can evoke strong insecurities from female readers. It is now hard for an individual to flip through one and not see pictures of women photoshopped to the point of looking unrealistic. Viewing such images creates impossible expectations of what a woman’s body should resemble. Since perception is reality, constantly viewing pictures […]
Social media influences presidential campaigns
When Barack Obama was elected as the 42nd president of the United States, he beat out Sen. John McCain by nearly 10 million citizen votes and 192 electoral votes. The media coined Obama’s win a landslide. What did President Obama have that McCain didn’t? It seemed that Obama was much more in-tune with his target […]