Keanon Alderson

JCPenney: Remodel, rebrand breaks away from prior demographic Sarah Jane O'Keefe -- Sam Truax tests out the new technology that was incorporated into JCPenney stores. The store installed iPads and other new Apple Inc. technologies when a former Apple executive took over as chief executive officer at JCP. These iPads are a part of a new feature called the Levi’s Denim Bar.

Sarah Jane O'Keefe -- Sam Truax tests out the new technology that was incorporated into JCPenney stores. The store installed iPads and other new Apple Inc. technologies when a former Apple executive took over as chief executive officer at JCP. These iPads are a part of a new feature called the Levi’s Denim Bar.

JCPenney: Remodel, rebrand breaks away from prior demographic

Cristin Massey December 17, 2012

It was not that long ago when going on shopping trips with Grandma to...

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