Shoppers

JCPenney: Remodel, rebrand breaks away from prior demographic Sarah Jane O'Keefe -- Sam Truax tests out the new technology that was incorporated into JCPenney stores. The store installed iPads and other new Apple Inc. technologies when a former Apple executive took over as chief executive officer at JCP. These iPads are a part of a new feature called the Levi’s Denim Bar.

Sarah Jane O'Keefe -- Sam Truax tests out the new technology that was incorporated into JCPenney stores. The store installed iPads and other new Apple Inc. technologies when a former Apple executive took over as chief executive officer at JCP. These iPads are a part of a new feature called the Levi’s Denim Bar.

JCPenney: Remodel, rebrand breaks away from prior demographic

Cristin Massey December 17, 2012

It was not that long ago when going on shopping trips with Grandma to...

Black Friday freakout

Black Friday freakout

Taylor Rogers December 3, 2011

Let’s face it, nobody wants to endure the hustle and bustle of holiday shopping,...

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