March 24, 2023

Kid-friendly pop music, friendly people with bright green shirts and a very popular craft table were common sights during the marketing event on April 5.

The event was located at, and sponsored by the Galleria at Tyler. It was hosted jointly by, the mall and California Baptist University students.

The students who participated earned class credit by leading the event. Jackie Summers, senior marketing major,  said all the students involved were juniors or seniors who have a marketing major or minor.

The Spring Eggstravangza was a way for marketing students to learn how to promote and run an event.

Summers was in charge of all of the promotions and advertising.

“To advertise for the event, we used big posters around the mall and in key places around Riverside, put flyers on cars,  table tops in the food court, social media, and of course, word of mouth,” Summers said.

According to mall management, other events typically attracted crowds of about 100-200 people. After two hours, Summers estimated there were already 200 people at the event, which was created with children in mind.

An obstacle course that consisted of three obstacles seemed to be a favorite among the participating children.

The event also had a  face-painting booth with two artists who adorned the children’s faces with anything from butterflies to Spider-Man.

The last activity they offered was a craft that came in a basket shaped like a rabbit.

The children could make a spring-themed wind chime, as well as a mask they could color.

“We decided on this event because not only is it spring time, but Easter is coming up as well,” said Luke Baldrica, senior marketing major. “It was a good opportunity to have a spring event like this.”

“We wanted the focus to be more on family fun and to assure that the kids had a good time,” Baldrica said.

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