Apple has announced that customers may now trade in third-party adapters and purchase an official Apple charger for $10.
These are the bricks that plug into the wall socket, thereby offering a sensible and efficient way to satisfy customers.
“I’m really impressed by the USB Power Adapter Takeback Program,” said Kelsey Rae Lamb, sophomore psychology and communication studies double major. “For a long time, Apple has been a desirable, yet very pricey, product.
“By temporarily lowering the price of the chargers and adapters, Apple has shown that it values customer safety over mere profit.”
“This is a smart move, for it will, without a doubt, help gain the loyalty of the younger generation.”
Apple has proven its success not only through lowered prices, but also constantly adding extra incentives such as the Takeback program which has been deemed beneficial for customers.
“This is a very strong move in moving into future generations, because it serves as a example as to how technology should be customer-focused and oriented around satisfying a multitude of needs,” said David Lew, sophomore psychology major.
While satisfying customer needs may be a primary focus for Apple, not every individual may feel that it is necessary to have additional promotions, which can be difficult to keep track of.
“I actually did not know that they even sold third-party adapters in various places,” said Andrew Harvey, sophomore Christian studies major. “Personally, I just use what was in the box and I take good enough care of it that I never have needed to replace one.”
Eli Sowash, a marketing exectuve for Apple, said in an article written by TabTimes, “The special pricing on Apple USB power adapters is limited to one adapter for each iPhone, iPad and iPod you own and is valid until Oct. 18, while the special price is $10 when traded in for a third-party adapter.”
Sowash said that in order to qualify for the Takeback program, one must turn in at least one USB power adapter and bring the iPhone, iPad, or iPod to an Apple Retail Store or participating Apple authorized service provider for serial number validation to be approved.
